our brand

Our brand’s target audience.

25+ male and females

Mission statement.

We aim to create cookies that young and old can enjoy for years to come.

Key qualities & benefits our brand offers.

Homemade ingredients, they’re freshly baked, and local.

Or

We bake the kind of cookie that you don’t keep in a jar.

Brand logo & tagline.

Red blue brown and gray

Not your average cookie.

Our brand’s business voice.

Your every day grandma: sweet and homely

Our elevator pitch.

Have you ever stopped and thought for a moment how much money you waste on store bot cookies that say they taste just like grandmas only for them to taste like cardboard. Well we at out of the jar only sale the best and freshest homemade cookies in all of Rochester all at a reasonable price everyone can afford.